Are you among the 173 million who want a great app?

Americans want a great app.

According to a PYMNTS study, 67% of consumers, or 173 million people, want an app that manages their digital activities, while an additional 11% want an app that manages their entire digital life.

These consumers fall into three categories:

1) Seekers of financial well-being

These are consumers who want data about their personal finances and wealth management in a single ecosystem that also allows them to make and receive payments. The average age of people in this category is 44 and 45% are women.

2) Information seekers

These consumers want an ecosystem that allows them to aggregate their preferences, offers and other information related to transactional activities such as shopping, travel and entertainment. These people do not want to transact within the system, but simply get information about their preferences.

More than half of the people in this group were women, with an average age of 43.

3) Convenience seekers

This third group is made up of consumers who want a single ecosystem to bring together relevant information on the 10 pillars of the connected economy in order to simplify access to information and to carry out transactions within and between them. .

Convenience seekers earn more annual income than the other two connected consumer groups, with 46% of them earning more than $ 100,000 per year.

This group also appears to be the most financially stable, with 37% of this group saying they don’t make a living from paycheck to paycheck. Convenience seekers have both the greatest appetite for the connected experience and also for transacting within a single ecosystem, which means they have both the interest and the power to invest. purchase to transact with a single ecosystem of applications.

To learn more about these consumer groups, download your free copy of PYMNTS new report on connected consumers.

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NEW PYMNTS DATA: AUTHENTICATION OF IDENTITIES IN THE DIGITAL ECONOMY – DECEMBER 2021

On:More than half of American consumers think biometric authentication methods are faster, more convenient, and more reliable than passwords or PINs, so why are less than 10% using them? PYMNTS, working with Mitek, surveyed more than 2,200 consumers to better define this perception gap from usage and identify ways in which businesses can increase usage.


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