Bezlio brings the power of technology to midsize manufacturers

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According to Ellis, the supply chain issues caused by COVID make accurate inventory tracking more critical than ever. Thanks to Bezlio, shop floor workers can use the platform when maintaining multiple systems at the same time.

“We talk to businesses and ask them what kinds of challenges they face,” Ellis said. “The level of education is something that we always work on when we release content. Truly, this is an opportunity for Northeast Ohio to be a capital of manufacturing technology. There is a new generation of manufacturers who recognize that technology can increase efficiency.

The young entrepreneur needed advice to develop Bezlio. JumpStart, a Cleveland organization that partners with small businesses, became Bezlio’s primary investor in a $ 2 million funding round. The startup received additional funding from ProMedica Ventures, M25, North Coast Angel Fund, Bounce and six other angel investors when its mobile app released to iOS and Google Play stores in 2018.

Bezlio developed his business plan with help from the association, a partnership spanning public relations and budget support. Nadine Nana, CMO in residence at JumpStart, said Bezlio adds value to manufacturing processes and to the bottom line of its customers.

“Brian and the rest of the leadership team are well positioned to grow their business in a way that benefits the entire region through jobs, additional innovative manufacturing solutions and revenue growth,” Nana said.

While praising JumpStart, Ellis also credits his company’s early achievements to a global regional support system. At Bounce, Bezlio thrives amid an ecosystem of startups ready to compare scores.

“There is something great about being in a space full of other entrepreneurs talking about the challenges they face,” said Ellis. “It’s not about competing, it’s about cooperating for a better environment. Seeing success is motivating for us.

Managers at Cleveland’s Manufacturing Growth Advocacy Network (MAGNET) know the difficulty of starting a business. While a great idea and a strong team is just the start of the entrepreneurial journey, the journey itself doesn’t have to be difficult, said Alec Simon, director of startup services at MAGNET.

“There are many organizations in Northeast Ohio that can serve as guides for different types of businesses and at different times,” Simon said. “MAGNET’s Iterator exists to help innovators of physical and advanced manufacturing products understand their most critical next step, from technical support and business planning to marketing support and engineering advice. For startups that rely on this supportive ecosystem, it will benefit them in the short term and the region in the long term. “

Ellis agrees, adding that every new startup successfully taking root on the North Coast is an attraction for future investments.

“When investors see these new companies emerging, it forces them to take a closer look at other opportunities in the Midwest, where previously this activity was on the coasts,” Ellis said.


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