New NewAge website showcases the company’s tubing, hoses and unique culture
Tube maker NewAge Industries recently relaunched its website with a fresh, clean design. The site features intuitive navigation, a clean look and pages focused on specific markets.
NewAge’s new website was designed with clear pathways in mind. Product links follow an organized approach based on product type (tubes, fittings, clamps) and material (silicone, PVC, polyurethane). Informative materials such as white papers, regulatory summaries, and installation instruction videos can be found under Technical Resources, and press releases and posts about company expansion plans are listed in News and events.
An About Us section on the redesigned site highlights NewAge’s employee ownership culture and community involvement, green initiatives, B Corp status, quality approach and engineering capabilities. A careers tab directs viewers to job opportunities, benefits, and the company’s ESOP (Employee Stock Ownership Plan). Links to the company’s AdvantaPure and Verigenics brands are included, and the site is optimized for mobile devices.
“We are very pleased with the intuitive flow this site provides to our visitors compared to the previous site,” said Michael Tangreti, Chief Marketing Officer of NewAge. “It’s simplified, it makes sense, and it largely meets our goal of providing product information in a clear, easy-to-follow format. The new site also allows us to emphasize our uniqueness. We are the only 100% employee-owned B Corporation in the plastic and silicone tubing industry.
NewAge launched its first website in the 1990s, when customer preferences for learning more about products began to shift from print catalogs to the Internet. The company’s original site was repeatedly adapted to include new products and other relevant information and eventually expanded to encompass hundreds of pages. NewAge team leaders and its marketing department wanted a new look to better represent the modern, innovative and customer-focused manufacturer that is NewAge today. The company worked with a local B2B digital marketing agency on the project.
See the redesigned NewAge website at newageindustries.com.
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