Signtouch partners with Samsung to bring digital sales center tech to UK homebuilders – Show House

Signtouch, part of the Sign Build group of companies, launched “Signtouch, powered by Samsung”, a pioneering digital sales hub solution, providing new home builders with development marketing, sales performance, enhanced content, traffic analytics and customer experience, all through an easy-to-use interactive platform.

The way people want to experience a new home development and ultimately how they want to research and buy a brand new home is rapidly changing. As analysis of retail data confirms, consumers no longer tolerate homogenized retail experiences – they expect every step to be personalized, multi-channel and interactive.

As buyer expectations shift towards a more personalized, multi-channel and interactive experience, “Signtouch, powered by Samsung” offers new homebuilders an effective way to transition from an uneconomical and environmentally unfriendly paper-based sales center approach the environment to a unique digital approach. , integrated solution. The launch means centralized sales and marketing teams can now share personalized branded content at group, region or development level in real time with just a few clicks.

“Signtouch, Powered by Samsung” includes enhanced marketing and sales capabilities for new release development, “one-click” content management using existing marketing resources, real-time traffic and traffic analytics customer experience, as well as demographic knowledge about visitors. These features can be run standalone or integrated into a suite of applications, including leading customer relationship management (CRM) and answering machine services, ensuring everything works in sync, and are available to builders. houses of all sizes.

Mark Cowin, Managing Director of Signtouch, said: “We are focused on providing an effortless transition to a digital sales hub for homebuilders and have invested in an interactive point of sale on behalf of homebuilders. . By combining Samsung’s touchscreen innovation with Signtouch’s leadership in new digital sales center technology for homebuilders, we’re giving sales and marketing teams the interactive capabilities they need to meet the expectations of homebuyers through a single, transparent solution.

Damon Crowhurst, Head of Signage at Samsung Electronics UK, said, “We are delighted to be working with Signtouch to bring an interactive sales center solution to market that meets a real business need. The interface between new build developments and customers is of paramount importance and Samsung firmly believes that Signtouch offers homebuilders a managed and cost-effective way to further enhance this complex relationship.

The Signtouch solution leverages New Home Builders’ portfolio of new marketing, sales, and analytics capabilities, including 3D tours, interactive site maps, and behavioral data, while their software support service ensures 24/7 availability. National hardware, including installation, maintenance, and decommissioning of the touch screen, is fully covered by Samsung’s repair or replacement warranty.

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