TikTok is now the most visited website in 2021 … and more small business tech news this week

Here are five tech events that happened in the past week and how they’re affecting your business. Did you miss them?

1 —TikTok overtook Google as the most visited website in 2021.

TikTok was recently announced as overtaking Google for last year’s most visited website, as shared by Cloudflare, a cloud services company. In 2020, TikTok took the 7e get behind powerhouses like Amazon, Netflix, Apple, Microsoft, Facebook, and Google. It is believed that the rapid surge to the top spot could be due to the popularity the site has gained due to COVID. (Source: QZ)

Why this is important for your business:

You can’t ignore the power of TikTok, especially if you’re looking to find customers (or employees) in the GenZ or Millennial generations. If your products, services, or corporate culture fits this demographic, then TikTok should be part of your marketing and recruiting plans for 2022.

2 – Amazon, Nvidia and others have dropped plans to attend CES 2022 amid the Omicron surge.

CES 2022 – the well-known annual tech show – deals with fallout from the rise of the Omicron variant of COVID. Last week, tech giants such as Nvidia, Meta, Amazon and T-Mobile, which is one of the main sponsors of the event, announced that they would not be attending the exhibition due to recent increases. This year’s event was meant to be a comeback – so to speak – with last year’s exhibit being held virtually. (Source: TechRadar)

Why this is important for your business:

Not a good sign for conferences this winter / spring. If your industry holds its meetings by April, there could be potential disruption. Hopefully not.

3: Google Voice now lets you decide who accesses voicemail.

Google announced last week that users now have the ability to customize the way Voice funnels calls. Google has indicated that this new update will allow users to route calls in a way that will better serve an individual’s workflow. (Source: Engadget)

Why this is important for your business:

Some cool features that can help productivity here. Users will now have the option to configure Voice to transfer groups of contacts or individuals. Additionally, users will now be able to set individualized outgoing voicemail greetings for certain contacts or avoid receiving calls entirely by screening callers.

4 – TSA checkpoints will start supporting Apple Wallet IDs in February.

According to information released last week, the Transportation Security Administration (TSA) will start supporting Apple Wallet credentials at two different airports from February 2022. If the integration is considered successful, airports in two more states will allow the same in March. . So far, the TSA has not accepted any digital IDs, making Apple Wallet the first of its kind. It is expected that the TSA will include more platforms in the future. (Source: Le Verge)

Why this is important for your business:

This is a big step for business travelers because in the future new technologies will allow us to increase our dependence on our devices to show our driver’s licenses, passports and maybe even information. vaccination instead of carrying paper.

5 — This strain of ransomware has just started targeting a lot more businesses.

According to information released by NCC Group, a cybersecurity firm, Pysa ransomware dominated in November with its file encryption attacks that saw a 400% increase against organizations in government and are starting to focus more on them. companies. Pysa’s main targets are finance, healthcare and government organizations. The number of attacks increased by 50% last month, leaking information from more than 50 organizations that had previously been compromised. (Source: ZDNet)

Why this is important for your business:

Make sure your staff are trained on how to spot suspicious messages. Make sure your operating systems are completely upgraded all the time. Revisit passwords and multi-factor authentication. Install antivirus and backup software everywhere. There will always be new strains of ransomware. It’s up to you, the business owner, to make sure that you have the right controls in place to limit your exposure to data loss.

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