TikTok overtakes Google as 2021 most visited website
TikTok topped Google as the most visited website of the year, remaining the world’s most popular domain even on Black Friday, according to a new study.
The short video-sharing platform, which is owned by Chinese company ByteDance, received more internet traffic than Google’s search engine, maps, translation services or Drive in 2021, according to internet traffic rankings from performance and web security company Cloudflare.
TikTok, which launched in 2016, initially gained mass global audiences with its viral dance and lip-syncing videos, but has grown into a hugely popular source of cooking, makeup, sports and entertainment content with more than a billion monthly active users worldwide.
While Instagram and Twitter tend to increase the number of existing celebrities, TikTok’s most followed creators are former strangers, having introduced American dancer Charli D’Amelio, Italian comedian Khaby Lame and Filipino singer Bella Poarch. .
The platform also ranked as the most popular social media domain, according to Cloudflare analysis, knocking 17-year-old Facebook from first place.
Facebook’s ranking fell to fourth place following its massive Oct. 4 outage, which affected its traffic rank for a full week, according to Cloudflare’s Radar service – the lowest on record for the company.
Google had effortlessly topped Cloudflare’s rankings between September and December 2020, when TikTok listed as the seventh or eighth most visited site.
TikTok first became the most popular site on February 17, 2021, falling back to number one in March and May, but it wasn’t until August that TikTok started to consistently take the lead.
The top 10 most popular domains of 2021
- Google FR
The platform has been successful in attracting significantly more traffic than much older and established tech giants Microsoft, Apple and Amazon, demonstrating how quickly it has found an engaged global audience, even on Black Friday, one. of the biggest online shopping days of the year.
Its rapid rise comes as US President Joe Biden signed an executive order repealing the ban on Donald Trump’s administration in June, after the former president attempted to prevent the platform from operating in the United States. United if ByteDance fails to sell it for fear that TikTok will transmit user data to China. .
TikTok told U.S. lawmakers it did not pass data to its home government, saying U.S. user data is stored in the United States with backups kept in Singapore.
The Irish Data Protection Commissioner has announced that he plans to investigate the platform in September, to review its handling of children’s personal data and its compliance with EU data transfer laws to other countries.
Cloudflare’s analysis examines internet traffic rather than unique users or visitors. Facebook is by far the platform with the most users worldwide, with around 2.9 billion monthly active users.
Best TikTok Creators by Category
Comedy / entertainment
@zachking – Zach King
66.6 million subscribers
@charlidamelio – Charli D’Amelio
131.7 million subscribers
@brentrivera – Brent Rivera
41.9 million subscribers
Fitness / sport
@demibagby – Demi Bagby
14.4 million subscribers
Home renovation / DIY
@ronnovationhusbands – David and Stephen
Beauty and skin care
@skincarebyhyram – Hyram
6.5 million subscribers
@wisdm – Wisdom Kaye
7.5 million subscribers
@emilymariko – Emily Mariko
8.2 million subscribers