UK fines Betway for marketing on children’s section of football club’s website

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  • UK fines Super Group’s Betway for breaking marketing rules
  • Betway says the incident was due to a technical error

LONDON, Sept 21 (Reuters) – British authorities on Wednesday fined online gambling group Betway around 400,000 pounds ($453,280) for marketing on the children’s section of a football club, an error that the company attributed to a technical problem.

The Gambling Commission said it found Betway’s gambling logo, linked to its website, on a section of the West Ham United club’s website offering children the chance to print out a coloring teddy bear, for a period between April 2020 and November 2021.

“While there is no suggestion that the operator was deliberately targeting children or that children were allowed to play, we take the violation of any rules aimed at protecting children very seriously,” said Leanne Oxley. , Director of Enforcement for the Gaming Commission.

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The commission also found a similar Betway logo on the “Young Hammers at Home” website between October and November last year. His total penalty for Betway is 408,915 pounds.

“We have taken immediate action to have him removed. Nonetheless, we accept the fine and will continue to work closely with the Club to ensure this does not happen again,” Super Group-owned Betway said ( SGHC.N), in a statement. .

Britain has tightened gambling rules since the early 2000s, placing more emphasis on betting via digital channels, especially as coronavirus lockdowns have led to an increase in online activity.

The government is also expected to publish a white paper – a proposal for future legislation – on gambling regulation.

A ban on gambling ads featuring celebrities, sportspeople and social media influencers popular with children will come into effect next month.

Manchester United’s Cristiano Ronaldo and former Chelsea manager Jose Mourinho have previously appeared in gambling adverts.

Betway, founded in 2006, offers sports betting and casino entertainment services and has licenses throughout Europe, the Americas and Africa.

($1 = 0.8816 pounds)

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Muvija M Montage reporting by Mark Potter

Our standards: The Thomson Reuters Trust Principles.

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