Umo App by Cubic named “Mobile Application Innovation of the Year”



Cubic Corporation today announced that its Umo app has been selected as the winner of the “Mobile App Innovation of the Year” award in the fifth annual Mobile Breakthrough Awards. The program is led by Mobile Breakthrough, a leading independent market intelligence organization that recognizes the best companies, technologies and products in today’s global wireless and mobile marketplace.

The Umo app offers a colorful and user-friendly experience with the best multimodal trip planning and fare payment capabilities, all in one app. Umo App was developed in partnership with Moovit, an Intel company, a mobility solutions as a service (MaaS) provider and the creator of the # 1 urban mobility app. The partnership combined account-based ticketing technology with Moovit’s White Label app and industry-first multimodal trip planning capabilities. This combination provides a solution that allows agencies of any size to leverage Umo’s scalable platform-based technology and Software-as-a-Service model to deliver cloud-based rate collection.

Umo makes commuting simple by integrating all of a city’s transportation options – from buses, trains, streetcars and ferries to carpooling, scooters and bicycles – in one place. Providing users with multimodal trip planning, contactless payment, real-time travel information, and the ability to engage with their community, Umo empowers passengers to move efficiently by giving them the ability to explore, pay and go.

“The platform’s features include contactless options for cyclists, multiple language preferences and options for the visually impaired. By leveraging these platform features, we know Umo will improve the transit experience for years to come, ”said Bonnie Crawford, vice president and general manager of Umo. “Thanks to Mobile Breakthrough for recognizing all of the effort our teams have put in with runners, partner agencies and the accessibility community to develop these unique features. By providing passengers with intelligent trip planning, predictable arrivals, real-time capacity information, easy payment and rewards, all of which fuel the local economy, Umo not only improves travel, but also prioritizes at the choice of passengers.

The annual mission of the Mobile Breakthrough Awards is to honor excellence and recognize innovation, hard work and success in a range of categories of mobile and wireless technologies, including cloud computing, mobile management , wireless and broadband, mobile analytics, IoT and smart city, and much more. A panel of independent experts evaluated all applications within the wireless industry.

“More than ever, consumers want choices in their modes of mobility adapted to their needs. Not only is a new standard being set in that people want limited public interaction, but also safe, smooth and stress-free travel should be available to everyone, ”said James Johnson, Managing Director of Mobile Breakthrough. “The Umo platform represents a truly ‘revolutionary’ app experience, equipped for both transit-dependent passengers and preferred passengers, and providing the tools these passengers need to travel without delay and, ultimately, stress-free. Congratulations to the entire Cubic team for winning the “Mobile Application Innovation of the Year” award.

The Umo platform has been designed to meet the needs of all public transport users, including those who do not have a smartphone and those users who still prefer to use paper tickets and other transport tickets. Umo allows passengers to pay for transport using their preferred method, including contactless smart cards, a mobile application, paper tokens (with QR codes); even student or employee ID cards can be used as passes for passengers. Those who prefer payment in cash can purchase electronic rate cards and charge them at points of sale.

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